The 10 Rules for getting your conference logo design right

5 minute read

Getting a conference logo designed? Read these 10 logo design rules first.

Google “get a conference logo designed” and you’ll be bombarded with options, from super-cheap logo generators to big-budget design agencies. But before you start looking at them or siphoning through hundreds of sample logos, get an understanding of some basic conference logo design rules. 

If you’ve never been involved in conference logo design before, you’re probably not aware of just how much thought can go into designing a good one. And how much a bad one can reflect on the quality of the organisation or conference that’s associated with it.

Driving engagement through your conference logo

A conference logo is a vital element of event branding and plays a significant role in shaping perceptions and driving engagement. Here’s why it’s important:

1. Identity and Recognition: The logo serves as a visual representation of your conference, making it instantly recognisable. A well-designed logo helps your event stand out in a crowded market and fosters familiarity among attendees, sponsors, and partners.

2. Professionalism: A polished logo adds credibility and professionalism to your conference. It signals to potential participants and sponsors that the event is well-organised and worth their investment.

3. Brand Consistency: The logo anchors your event’s branding, ensuring a cohesive look across all materials, including the website, social media, promotional items, and on-site signage. Consistency strengthens your conference’s image.

4. Engagement: An eye-catching logo can pique interest and encourage people to explore more about the event. It sets the tone and reflects the event’s theme, purpose, or focus area.

5. Memorability: A unique and memorable logo ensures your conference remains top of mind, even after the event ends, which can boost long-term loyalty and participation in future editions.

A well-crafted logo is more than just a design; it’s a strategic tool that communicates the essence of your conference and engages your audience effectively.

Ugly logo with matchstick figures stuck to a globe

Ugly Logos: “Design a logo about community” someone probably said…

The importance of your conference logo

If you’re using a conference logo, it’ll pop up on almost everything along the way. From your conference website and conference management system to tote bags and custom t-shirts, it’s going to be one of the main images delegates associate with your conference. In a world filled with conferences you want to find a logo that’s both strategic and thoughtful. So if you’re getting a logo designed for your conference, give it some real thought.

Cheap is always tempting, but it’s important to be aware that a lot goes into designing a good logo, and that kind of skill and effort doesn’t cost 5 euros. Cheap doesn’t work long-term so it is worth spending on a well-designed logo. So when you’re setting out to design a conference logo, find one that you’re confident will be used in your branding for years to come. 

Sites like 99designs offer logo design contests. And while you might get lucky picking an inexperienced designer online, paying a credible designer a fair price is the most likely way to get an effective conference logo. Consider looking for freelance designers in your area (ask to see a portfolio of their logo designs).  And if you’re affiliated with a third-level institute, check if their communications office has a designer who can help.

Ultimately, what you choose will depend on your budget and your needs. But if a super-cheap option looks too good to be true, it probably is.

Screengrab of Ex Ordo conference management tool showing dashboard and mobile schedule

The Ex Ordo dashboard, complete with a conference logo

 

Follow these 9 basic conference logo design rules

Like a good winter coat, your conference logo should be simple and versatile. This icon will offer a first glimpse into what your delegates can expect from their conference experience and will be used to maintain the connections over time. Think about the different ways your organising committee may want to use it, then keep these basic rules for conference logo design in mind.

1. Decide what form your logo should take

A conference logo can be a wordmark (think, Coca-Cola), an illustration (Batman has a pretty memorable one), an abstract symbol (like the Adidas trefoil), or some combination of these. 

2. Write a decent brief for your designer

Can you articulate what type of impression you want your conference logo to give delegates? Should it be thoughtful? Inspiring? Provocative? A good logo design brief can remove a lot of the pain from the process of creating yours. The brief often acts as the roadmap for everything that follows.

3. Your conference logo should not hurt the eyes

So no complicated illustrations and no clutter. Simple and straightforward, basic is better. Use clean lines and minimal design elements to make the logo versatile and easy to recognise.

4. Your logo is not a technicolour dreamcoat

Keep colours to one or two, your logo should still work well in black and white. The really successful logos are simple graphics that complement the branding of the conference. Too many colours can break a logo. 

No panic conference guide

5. Your logo should not be an illegible mess

Ensure your conference logo is easy to read, whether you project it on-screen between presentations or print it on a certificate of attendance. Select a font that complements the overall design and is easy to read.

6. Your logo should not be deeply unbalanced

In design, like in many things, balance is good. A balanced logo is one where the colours, illustration and size have an equal “weight” on each side. The logo should reflect the focus or theme of your conference, whether it’s academic, industry-specific, or creative. Use imagery, shapes, or typography that connects with your audience and purpose

7. Your conference logo should keep details to a minimum

A logo is not where you squash in all the details of your conference’s dates and venue. That’s what your conference website and invites are for. It should be small and simple enough to look good when printed on your conference badges.

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Batman took great pains not to clutter his logo – and it worked. (Courtesy of Pixabay)

8. When it comes to shape, your logo should aim for average

You don’t want your logo to be too tall, or too wide. The logo should look good at any size, from a small favicon to a large banner. Test its appearance across different mediums, such as digital screens, print materials, and merchandise.

9. Avoid cliche trends

Create a timeless design rather than relying on trendy elements that may become outdated. Focus on elements that resonate with your event’s core values and audience.

10. And, most importantly, ensure you don’t overuse or misuse your logo.

At an event, you see a logo stretched, blurred, or blown up far beyond its intended size, and it gives you a particular feeling of discomfort. Whatever’s causing the problem, it’s not a good look for any logo. 

Use the correct, high-resolution version of your conference logo. If you’re using your organisation’s logo and you’re not sure you have the right version, get in touch with their communications department. Get a copy of the logo in vector form if you want to project it or display it in a very large format.

Never distort a logo by stretching it. Instead, scale it proportionally so that the logo’s width and height maintain the same ratio.

Want to learn more about logo design?

Got 5 minutes? This post should give you some idea of the cost of getting a logo designed.

Got 7 minutes? Dr Zen takes a squinty look at logos and conference posters.

Got 47 minutes? This 99% Invisible episode on logos, politics and passionate fans shows just how much thought can go into logo design. 

Brian Campbell

Brian is a data-driven marketeer, and responsible for helping people find Ex Ordo. He works part-time as a lecturer at the National University of Ireland, Galway, and loves quizzing his students on the latest business trends and insights. Brian enjoys hanging out with his little nephews, and playing and watching sports. He also likes to keep a keen eye on the scholarly research space, and has co-organised an academic conference to boot.